Group Y Content : Elevating Fan Experience with NFL

Welcome to our weekly Group Y content newsletter, designed to inspire, educate, and exclusive to our members.

This week, we discuss crafting signature brands and fan experiences and how they can impact your company in the future.

Every Thursday, we'll share highlights from our past speakers and events, including summaries, videos, podcasts, and actionable insights that will empower you both personally and professionally.

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Designing For The NFL

Elevating the Fan Experience: Journey Through Creativity and Innovation

At the recent CreativityFlow talk, Dane Storrusten, the Head of Creative for the NFL and a distinguished leader in the design industry, shares his personal journey and insights into the world of design, branding, and storytelling. With over two decades of experience, Dane has garnered prestigious awards, including Sports Emmys and Clio Awards. Currently, he leads a team of over 50 creatives at the NFL, focusing on enhancing the fan experience and shaping the league's brand narrative.

The Importance of the Journey:

• Dane emphasizes the significance of one's career journey, sharing anecdotes from his early life as an artist and illustrator influenced by sports and hot rod culture in the 1980s.

• He discusses how his passion for design has remained a constant throughout his career despite evolving his roles and responsibilities.

“I build signature sports and entertainment brands that win hearts.”

Diverse Skill Set:

• Dane identifies as a designer at heart and outlines the various facets of his work, including brand strategy, graphic and motion design, storytelling, and creative direction.

• He highlights the importance of adaptability and continuous learning, sharing experiences from his time at Microsoft and the military, where he developed skills in animation, instructional design, and interactive media.

Founding Gridiron Labs:

• After a period of freelance work and burnout from corporate life, Dane founded Gridiron Labs, a sports-focused design studio.

• He shares a pivotal project where he designed a futuristic football helmet, which unexpectedly garnered significant attention and led to opportunities within the sports design community.

Engagement with Sports Fans:

• Dane discusses the importance of understanding sports fans and their expectations, sharing how he engaged with them through various passion projects, including reimagining team brands and creating visual content for NFL events.

• He reflects on the feedback loop created by sharing his work online, which helped him refine his designs and connect with the community.

Notable NFL Projects:

• Dane provides insights into his work on the Los Angeles Chargers' rebranding, emphasizing the balance between innovation and honoring the team's history.

• He discusses the creation of a new graphics package for NFL Network, focusing on player-centric design and the importance of simplicity and clarity in branding.

Innovative Use of Technology:

• The talk culminates in discussing a recent project involving the Super Bowl and the Sphere in Las Vegas, where Dane's team created a visually stunning display of all 57 Super Bowl rings.

• He highlights the challenges of working with new technology and the importance of authenticity in branding, showcasing how the project resonated with fans and engaged the community.

Dane Storrusten's talk is a testament to the power of creativity, adaptability, and the importance of connecting with audiences in the design process.

His journey from a passionate young artist to a leader in the NFL's creative division serves as an inspiration for aspiring designers and industry professionals alike, encouraging them to embrace their unique paths and the stories they have to tell.

ALSO WATCH
Creating LA28 Branding

Nate Morley discusses his creative vision for the LA28 Olympic Games and how he connected with the diverse culture of Los Angeles.

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HOLIDAY PLAYBOOK
Free To Download

Looking to conquer the holiday ecommerce chaos without losing your mind?

by Matt Raminick, founder & CEO of Sunnyside

Good news - our holiday playbook is here!

This year has proven to be a wild ride for retail lifestyle brands and many have been struggling to grow.

But our approach with putting this together was not to share some magical tactic that's going to "double your ROAS".

Rather, we looked at the data, trends, how investing in brand marketing plays a part, some of the quirks with this holiday season (there's a bunch), and went deeper into the apparel space particularly.

BONUS: Click to receive a FREE copy of the Holiday 2024 Playbook for conquering the holiday chaos (without losing your mind).

Content : Coming Soon
Sound.Sport.Style

We will have a recap and videos from the recent Sound.Sport.Style event in Seattle with an all-star lineup of speakers.

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