Group Y Content : Empowering Change

In this Week’s Group Y Content, we discuss empowering change through design, fashion and sustainability. 

Every Thursday, we'll share highlights from our past speakers and events, including summaries, videos, podcasts, and actionable insights that will empower you both personally and professionally, designed to inspire, educate, and exclusive to our members.

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Empowering Change

The Intersection of Design, Fashion, and Sustainability

Ryan Hitzel, the Founder of Roark, delivered an insightful presentation focused on "Igniting Change" within the sports activewear sector, particularly in retail and fashion. His talk emphasized the importance of innovation and sustainability in the design process, addressing the current shifts in consumer mindset and the industry's approach to responsible design.

Hitzel began by highlighting the radical changes occurring in the sports action lifestyle sector, stressing the need for brands to adapt to a more socially responsible model. He discussed the transition from traditional linear consumption models to circular models of sustainable fashion design. This shift involves moving away from mass production and excessive waste towards better trade practices, safer materials, and improved waste management.

A key aspect of Hitzel's presentation was the exploration of new, safer, and more sustainable materials. He underscored the significance of human-centered design approaches, particularly within the graphic design program at Laguna College of Art and Design (LCAD). Hitzel encouraged attendees to think critically about how they can contribute to this movement towards sustainability and innovation in their own practices.

Throughout his talk, Hitzel shared insights into Roark's commitment to authenticity and responsible design. He illustrated how the brand actively engages in practices that prioritize environmental and social considerations, aiming to inspire consumers and industry professionals to embrace a more sustainable future.

Hitzel's presentation served as a call to action for the audience, urging them to rethink their approach to design and consumption. By fostering a culture of innovation and responsibility, he believes that the sports activewear sector can lead the way in creating a more sustainable and equitable industry.

KEY TAKEAWAYS FROM RYAN

• Socially Responsible Design: The importance of integrating sustainability into the design process to create a positive impact on the environment.

• Circular Consumption Model: Transitioning from a linear model of production and consumption to a circular model that emphasizes recycling and waste reduction.

• Consumer Mindset Shift: The need to educate consumers about the benefits of sustainable practices and encourage them to make more environmentally friendly choices.

• Collaboration for Change: Working with various brands and industries can amplify efforts towards sustainability and innovation in fashion.

• Creativity in Sustainability: Emphasizing creativity and innovation as essential tools in developing sustainable solutions within the fashion industry.

ALSO WATCH

Igniting Change: Design, Fashion, Innovation
with Jesse White of Whitespace

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Content : Coming Soon
CreativityFLow

More speaker recaps from past events like CreativityFlow with Denise Cherry of Rivian, and Andy Pearson of Liquid Death.

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