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Group Y Content : Navigating Creativity & Leadership

Insights on Authenticity, Innovation, and Self-Belief

Welcome to our weekly Group Y content newsletter, designed to inspire, educate, and exclusive to our members.

This Week, we discuss navigating creativity and leadership and how you can apply those examples to yourself and your business.

Every Thursday, we'll share highlights from our past speakers and events, including summaries, videos, podcasts, and actionable insights that will empower you both personally and professionally.

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Navigating Creativity & Leadership

From Action Sports to Gaming: Journey in Creative Marketing

At our latest CreativityFlow event, Nikki Scoggins, Vice President of Creative Design and Content at Blizzard Entertainment, shared her inspiring journey through the worlds of art, design, and gaming.

Nikki takes us through her remarkable career, which has spanned over twenty years in the worlds of art, design, and commerce. From her early days growing up on a farm in South Carolina to her pivotal roles at iconic brands like Vans, Burton and Viacom, Nikki shares her insights on the power of creativity, innovation, and leadership.

Here are some highlights and key takeaways:

  • The Power of Authenticity: Nikki discusses how she navigated the male-dominated gaming industry and the importance of being true to oneself in a corporate environment.

  • Creative Freedom vs. Business Goals: Learn how Nikki balances the creative aspirations of her team with the business objectives of a major gaming company.

  • The Future of Gaming: With the recent acquisition of Activision Blizzard by Microsoft, Nikki shares her thoughts on the evolving landscape of gaming and the exciting opportunities that lie ahead.

  • Advice for Aspiring Creatives: Nikki offers invaluable tips for students and young professionals looking to carve their path in the creative field, emphasizing the importance of self-advocacy and continuous creation.

    “If you like it, then your audience is gonna like it; if you don't like it, don't put it out in the world.”

This talk with Nikki Scoggins serves as a powerful reminder of the potential within each individual to shape their creative journey and make a meaningful impact in their chosen fields. Whether you're a gamer, a designer, or simply someone passionate about creativity, her talk is packed with insights that will resonate with you.

ALSO WATCH

Being Customer Centric with Vuori Founder + CEO Joe Kudla

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Content : Coming Soon
CreativityFlow

More speaker recaps from the recent CreativityFlow with Brian Takumi of Oakley.

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