Group Y Content : Amplifying Culture Through Marketing

Welcome to our weekly Group Y content newsletter, designed to inspire, educate, and exclusive to our members.

This week, we touch on amplifying culture and how impactful it can be on your brand and marketing in the future.

Every Thursday, we'll share highlights from our past speakers and events, including summaries, videos, podcasts, and actionable insights that will empower you both personally and professionally.

Please let us know at the bottom of this email if you'd like to continue receiving these updates. We value your feedback and want to ensure this newsletter is valuable to you.

Amplifying Culture
Building Brands and Experiences: the Future of Marketing

At CreativityFlow, we had the pleasure of hosting Nate Morley, a visionary branding creative with an impressive career spanning some of the world's most recognizable brands and iconic events. Nate shared insights from his journey, starting as a copywriter at a small agency in Minneapolis, where he worked on over 200 Target commercials. He emphasized the importance of pushing for more ideas and not settling for the first one, a lesson he learned early in his career.

Nate transitioned from advertising to the brand side, taking on significant roles at DC Shoes and Skullcandy, where he led major initiatives like the Gymkhana series. He discussed how these experiences shaped his understanding of cultural impact and brand engagement, highlighting the importance of contributing to culture rather than taking it.

"You don't want to be a taker from culture, but you want to be a contributor and an amplifier of culture."

We also explored Nate's time at Nike, where he was the global director of brand marketing for the running category, and his subsequent return to the agency side at 72 and Sunny, working with clients like Samsung and ESPN. His entrepreneurial spirit led him to establish Works Collective, a creative agency focused on delivering exceptional work with lean, highly skilled teams.

One of the highlights of our conversation was Nate's involvement in creating the brand identity for the upcoming FIFA World Cup and the LA 28 Olympics. He shared the challenges of developing a cohesive brand identity across multiple cities and the innovative approach of using a variable logo to represent the diverse culture of Los Angeles.

Nate wrapped up our discussion by reflecting on the unexpected opportunities that have shaped his career and offered valuable advice to aspiring creatives. He encouraged listeners to focus on the experiences and growth opportunities that come with each job rather than just the destination.

It was an inspiring conversation filled with insights on creativity, strategy, and the importance of community engagement in branding.

ALSO WATCH
Other Creatives and their Insights

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INSIGHTS

HOLIDAY PLAYBOOK

Looking to conquer the holiday ecommerce chaos without losing your mind?

by Matt Raminick, founder & CEO of Sunnyside

Good news - our holiday playbook is here!

This year has proven to be a wild ride for retail lifestyle brands and many have been struggling to grow.

But our approach with putting this together was not to share some magical tactic that's going to "double your ROAS".

Rather, we looked at the data, trends, how investing in brand marketing plays a part, some of the quirks with this holiday season (there's a bunch), and went deeper into the apparel space particularly.

BONUS: Click to receive a FREE copy of the Holiday 2024 Playbook for conquering the holiday chaos (without losing your mind).

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Content : Coming Soon
CreativityFlow

We will have a recap and videos from the recent CreativityFlow event with Dane Storrustem, Head of Creative for NFL.

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