Group Y Content : Designing the Future

In this Week’s Group Y Content, we spotlight highlights from our recent CreativityFlow event featuring Jeff Hammoud, Chief Design Officer at Rivian, who shared his journey from car-obsessed kid to one of today’s most influential voices in automotive design. From lessons in legacy branding at Jeep to bold innovation at Rivian, Hammoud offered powerful insights on evolving with purpose and designing with authenticity.

Designing The Future  
Crafting Adventure with Rivian's Chief Design Officer

Our recent CreativityFlow event featured an engaging discussion with Jeff Hammoud, the Chief Design Officer of Rivian, who has made significant contributions to the automotive design industry over the past two decades.

With a background that spans iconic brands such as Jeep, Chrysler, and Rivian, Hammoud shared insights into his journey from a young car enthusiast in Canada to a leading figure in electric vehicle design. The conversation delved into his early inspirations, including his father's love for German cars and the influence of automotive culture in his upbringing, which ignited his passion for design at a young age.

Hammoud recounted his formative years at the College for Creative Studies (CCS) in Detroit, where he found a community of like-minded individuals who shared his passion for automotive design.

“Design is not like riding a bike. It's a muscle you have to exercise.”

Hammoud's transition from college to the automotive industry was marked by a steep learning curve, where he quickly adapted to the demands of designing full-size vehicles and managing projects, including his work on the Jeep Grand Cherokee.

As Hammoud progressed in his career, he took on increasingly significant roles, eventually becoming Jeep's Chief Interior Design Officer. He discussed the challenges of designing for legacy brands with established identities, emphasizing the need to balance innovation with consumer expectations.

Hammoud's experience at Jeep taught him the importance of brand DNA and how to evolve it while maintaining consumer loyalty. His passion for off-road vehicles grew as he participated in team-building trips to Moab, where he learned the practical aspects of vehicle design and performance.

In 2017, Hammoud made the bold decision to join Rivian, a startup focused on electric vehicles. He was drawn to the company's vision for sustainable transportation and the opportunity to shape a brand from the ground up.

Hammoud shared how Rivian's design philosophy is rooted in creating vehicles that are not only functional but also inviting and innovative. He discussed the unique design elements of the R1T and R1S, particularly the front end, which reflects a departure from traditional truck aesthetics while maintaining a recognizable identity.

The event concluded with Hammoud's reflections on the future of automotive design, emphasizing the importance of continuous learning and adaptation in an industry that is rapidly evolving. He encouraged aspiring designers to embrace curiosity and hard work, highlighting that the journey to becoming a successful designer involves practice and perseverance.

Hammoud's insights provided valuable lessons for attendees, inspiring them to think creatively and push the boundaries of innovation in their own endeavors.

🖥️ WATCH CREATIVITYFLOW ON YOUTUBE

KEY TAKEAWAYS

Embrace Your Passion: Cultivating a genuine interest in your field can lead to a fulfilling career, as seen in Hammoud's journey from a young car enthusiast to a leading designer.

Value Mentorship: Seek out mentors who can guide you through your career, as their insights and experiences can significantly shape your professional development.

Balance Innovation with Tradition: When working with established brands, it's crucial to respect their legacy while also pushing for innovation that meets modern consumer expectations.

Commit to Continuous Learning: Stay curious and open to new ideas, as the most successful individuals are those who adapt and evolve in response to changing industry landscapes.

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TONIGHT - PORTLAND

Join us on Thursday, May 22, 2025, at Kamp Grizzly for an evening celebrating the creative spirit of Portland. From storytelling and sport to the culture, people, and community that make this city so dynamic.

The night will feature a mix of panels and intimate conversations. No formal decks, no presentations, just real talk about creative journeys, pivotal moments, and building something meaningful in Portland.

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