Group Y Content : Building Brands and Breaking Barriers

In this Week’s Group Y Content, Amy Stanton shares her inspiring journey to founding her own marketing and PR agency, Stanton & Company, while highlighting her experiences in advertising, the New York Olympic bid, and working with Martha Stewart. She discusses her passion for empowering female athletes and the evolving landscape of women's representation in sports.

Building Brands & Breaking Barriers  
Amy Stanton on the Evolution of Women's Representation in Sports

In the newest episode of the Group Y Live podcast with Oli Russell-Cowan, our guest Amy Stanton, founder of Stanton & Company, shared her inspiring journey from engineering to marketing, highlighting her experiences in advertising, the Olympic bid for New York, and her work with Martha Stewart. Stanton's passion for empowering female athletes and her commitment to building a business focused on women's sports have positioned her as a leader in the industry. Throughout the conversation, she emphasized the importance of brand building and the evolving landscape of women's representation in sports.

Stanton's career began in engineering, a field she quickly realized was not her true calling. After transferring to a communications program, she found her passion in advertising, where she thrived in the fast-paced environment of New York City. Her formative years in advertising, working with major agencies like BBDO and J. Walter Thompson, laid the groundwork for her future endeavors. Stanton's transition to leading the marketing and PR efforts for New York's Olympic bid was pivotal, exposing her to the power of collaboration and creativity in a high-stakes environment.

After the Olympic bid, Stanton took on the role of Chief Marketing Officer for Martha Stewart, where she learned valuable lessons about brand identity and the importance of authenticity. Despite her initial unfamiliarity with the brand, Stanton's objective perspective allowed her to contribute meaningfully to Martha Stewart's business. This experience fueled her desire to create her own agency, which she founded with a focus on promoting female athletes and their stories. Stanton's vision was to build a platform that would elevate women's sports and provide positive role models for future generations.

As Stanton's agency grew, she became a sports agent, representing notable athletes like snowboarders Gretchen Bleiler and Jamie Anderson. Her approach to athlete representation emphasized brand building and storytelling, allowing her clients to connect with audiences on a deeper level. Stanton's commitment to authenticity and open communication has been a cornerstone of her agency's success, fostering a culture where both clients and employees feel valued and empowered.

“I want to change the world. So I don't want to go out there and just do stuff for the sake of it.”

Amy Stanton's journey serves as a testament to the power of following one's passion and the importance of representation in sports. Her insights on brand building, authenticity, and the evolving landscape of women's sports provide valuable lessons for anyone looking to make an impact in their field. As the conversation continues to shift towards inclusivity and empowerment, Stanton's work stands as a beacon of hope for aspiring female athletes and entrepreneurs alike.

🖥️ WATCH GROUP Y LIVE ON YOUTUBE

🎧 LISTEN TO GROUP Y LIVE ON: 
• Spotify
• Apple Podcast

KEY TAKEAWAYS

Follow Your Passion: Transitioning to a field that resonates with you can lead to greater fulfillment and success.

Embrace Authenticity: Being true to yourself and your values fosters stronger connections with clients and audiences.

Build Strong Brands: Focus on storytelling and brand identity to create lasting impressions and meaningful partnerships.

Foster Open Communication: Encourage transparency and dialogue within your team to cultivate a supportive and productive work environment.

ALSO WATCH

HELP SHAPE GROUP Y
Reminder To Tell Us Your Input  

Be a part of creating the future of Group Y community! We’ve created a short survey to collect your ideas and feedback. Your input will be essential in shaping the events, benefits, content, and features we provide. 

As a bonus, completing the survey enters you for a chance to win a $100 AMEX gift card and free tickets to an upcoming Group Y event!

UPCOMING EVENT

Join us on Thursday, May 22, 2025, at Kamp Grizzly for an evening celebrating the creative spirit of Portland. From storytelling and sport to the culture, people, and community that make this city so dynamic.

The night will feature a mix of panels and intimate conversations. No formal decks, no presentations, just real talk about creative journeys, pivotal moments, and building something meaningful in Portland.

TELL US

DON’T FORGET

✅ Update your profile to connect with our community

✅ Check out the Event Photos and Recap Videos.

✅ Follow along on social (Linkedin, Instagram, X, TikTok, Facebook)