Group Y Content : Champions of Change

In this Week’s Group Y Content, we feature a panel of top women sports executives and action sports athletes who speak about breaking barriers, securing brand support, and building a stronger future for women in sports.

Every Thursday, we'll share highlights from our past speakers and events, including summaries, videos, podcasts, and actionable insights that will empower you both personally and professionally, designed to inspire, educate, and exclusive to our members.

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Champions of Change

Women Driving Innovation and Progression in Sports

Yesterday was National Girls and Women in Sports Day. We had the privilege of hosting a panel of incredible women at the X Games Forum who are driving innovation and progression in sports. Thayer Lavielle, Hannah Roberts, Cherie Cohen, and Vicki Golden with host Kristen Beat shared their insights and experiences in action sports.

Thayer Lavielle, the Executive Vice President of Wasserman The Collective, highlighted the importance of gender equality in sports and the need for businesses to invest in women athletes. She emphasized the collaborative nature of women's sports and the role of fearlessness in driving innovation.

Cherie Cohen, the World Surf League's Chief Revenue Officer, discussed the progress made in women's visibility in action sports, including equal pay, integrated tours, and leadership representation. She emphasized the importance of allyship between male and female athletes in supporting women's growth in sports.

Hannah Roberts, a five-time world champion and X Games gold medalist in women's BMX, shared her personal challenges in pushing women's BMX forward, including the need for more support from companies to make sports a full-time career. She highlighted the progress made in recent years but emphasized the importance of continued support for female athletes.

Vicki Golden, a trailblazer in women's motocross, shared her unique journey from racing in women's motocross to competing against men in supercross. She emphasized the importance of creating lasting relationships with brands and being a good human both on and off the track.

KEY TAKEAWAYS

• Greater support and investment in women athletes is needed in action sports.

• Shared challenges, progress, and growth opportunities in women's sports.

• Allyship, brand partnerships, and community are key to advancing women in sports.

ALSO WATCH / LISTEN

The Driving Force Behind Women In Sports

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Coming Soon
Group Y Live

Next week’s Group Y Live guest is Florian Klass, founder of K&Co, and former Red Bull executive.

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