Group Y Connect: CreativityFlow, SoundSportStyle, Skullcandy

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Group Y is springing into action with can't-miss events and content designed to spark connection and creativity. From the CreativityFlow Season 2 finale to SoundSportStyle Portland and exclusive meetups, we’re bringing together the people shaping culture.

Don’t miss the latest Group Y Live podcast episodes, plus Hot Topics on trends and ideas moving the industry. And be sure to enter for a chance to win a Skullcandy prize pack — just for tuning in.

In This Issue
📢 CreativityFlow + SoundSportStyle
🎟️ Upcoming Events
🎙️ Group Y Live Podcast
🎧 Win Skullcandy Prize
🚀 Now Hiring | Top Jobs
🔥 Hot Topics

CREATIVITYFLOW
This Wed. May 7th

Don’t Miss the Season 2 Finale of CreativityFlow — the Award-Winning Speaker Series Driving the Future of Creativity.

📅 This Wednesday, May 7 | 6:30–9:30PM
📍 Rivian South Coast Theater | Laguna Beach, CA
🎟️ Grab your spot → CreativityFlow.co

Join an evening of bold ideas, inspiring stories, and powerful connections—where art, design, innovation, and business intersect.

SPEAKERS
• Sophia Chang - Visionary Designer / Illustrator
• Jeff Hammoud - Chief Design Officer at Rivian

Powered by Laguna College of Art and Design and Group Y

SOUND.SPORT.STYLE
May 22 • Portland OR

Join us on Wednesday, May 22, 2025, at Kamp Grizzly for an evening celebrating the creative spirit of Portland. From storytelling and sport to the culture, people, and community that make this city so dynamic.

Why Attend: 
• Hear from Portland’s top creators and builders.
• Real talk on creativity, resilience, and growth.
• Connect with culture-shapers in sport, music, fashion.

I UPCOMING EVENTS

BECOME A MEMBER

I GROUP Y LIVE
Podcast Series with Industry Leaders

Have your checked out Group Y Live podcast? Join our host, Oli Russell-Cowan, as he dives into captivating conversations with trailblazing leaders in the lifestyle space who are making waves and shaping culture. Don’t miss out on the inspiring insights and transformative stories that await!

This week’s guest: BRIAN GAROFALOW, CEO at Skullcandy

Watch / Listen on Youtube, Spotify & Apple Podcast

CHECK OUT EACH EPISODE

⭐ Courtney Carter- CRO, Seattle Sounders & Reign FC
⭐ Dustin Hinz - CMO, Firestone Walker Brewing
⭐ Monica Medellin - Film Director
⭐ Nik Strong-Cvetich - CEO, Save The Waves Coalition
⭐ Jonathan Weaver - CMO, D_b_
⭐ Florian Klaass - Founder, K&Co
⭐ Trevor Graves - President, Nemo Design
⭐ Nick Tran - Former CMO, TikTok
⭐ More to be announced!

I NOW HIRING

Top jobs this week 

• REI: VP, Integrated Marketing

• Ethika: VP, eCommerce Marketing

• Nike: Expert, Kobe, Brand Marketing, NA

• Wasserman: Senior Director, Olympic Strategy & Consulting

• Vuori: Director, Creative Operations & Production

• Los Angeles Chargers: Programming Manager, Organic Social)

• Monster Energy: Brand Director, Health & Wellness

• Monster Energy: Director, Content - Action Sports

• Salt & Straw: Marketing Manager

• Activision: Producer, Call of Duty

• Vans: Senior Manager Retail Marketing and Visual Merchandising

• adidas: Senior Director Design, Culture Collaborations & Partnerships

• Alterra: Marketing Manager

• PacSun: Social Media Marketing Intern - Summer 2025

Plus a number of roles at 2K Games, Burton, Converse, KITH, Thrill One, US Olympic, Obama Foundation, Woodward, Topo Design, Ben & Jerry’s, K-Swiss, Skims, Sanrio, Rivian, Olukai, Dreamworks, Barstool Sports, Arc'teryx, Complex, adidas, Surfline , and more job openings.

Tell Us 

I HOT TOPICS

• Kentucky Derby Rebrands Louisville as a Lifestyle Destination

The Derby is stepping beyond the track, blending sport, culture, and fashion to position Louisville as a global lifestyle hub — and redefining what it means to build a brand rooted in tradition.

• The Rise of Real-World Magic: Brands Bet Big on Experience

After years of digital saturation, brands are stepping back into the real world with immersive pop-ups, branded concerts, and live events built to spark emotional connections. The new playbook? Less screen time, more real time — and a deeper focus on community, authenticity, and human connection.

• NFL x Adobe: Bringing Fans Into the Game

The NFL is teaming up with Adobe to power personalized, AI-driven experiences — letting fans create custom content, remix team graphics, and even help design cleats for their favorite players, all season long.

I DON’T FORGET

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