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The Art of Storytelling & Future Of Content
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The Art of Storytelling & Future Of Content
Our next X Games Forum panel explored the world of content creation in the action sports industry, focusing on the power of storytelling and its impact on engagement and emotional connections across various platforms. It was hosted by X Games' own Brandon Graham and featured a diverse panel of guests, including James Ort, Devin Dismang, Brooklinn Khoury, and Ryan Williams.
The discussion started with host Brandon Graham highlighting the evolution of content creation in the industry, emphasizing the importance of storytelling in capturing the audience's attention. The panelists shared their insights on how authenticity and behind-the-scenes content can enhance the audience's connection with athletes and brands.
James Ort, representing BRP, discussed the significance of branded storytelling and the need for brands to resonate with their audience on a personal level. He emphasized the importance of channel-specific content creation and the role of distribution strategies in reaching a wider audience.
Brooklinn Khoury, a skateboarder and creator, shared her perspective on social media trends and the balance between authenticity and positivity in content creation. She emphasized the importance of staying true to oneself and creating content that brings joy and inspiration to the audience.
Ryan Williams, a renowned multi-sport athlete with millions of followers, shared his journey of breaking through barriers and inspiring others through his content. He highlighted the impact of positive messages from fans and the motivation they provide in overcoming challenges.
Devin Dismang, the director of digital and content at X Games, discussed the role of social media in showcasing the event and engaging with the audience. He emphasized the need for a unique voice for each platform and the importance of creating fun and engaging content to connect with viewers.
KEY TAKEAWAYS
The panelists touched on the challenges of social media, the balance between positive and negative feedback, and the importance of mental fortitude in navigating the digital landscape. They concluded with a discussion on the goals for the X Games event, focusing on showcasing the athletes, creating a unique and engaging experience, and breaking away from traditional content formats.
This highlighted the power of storytelling in action sports content, emphasizing the importance of authenticity, positivity, and emotional connections in engaging with audiences and building a strong brand presence in the industry.
QUOTES FROM PANEL
 | “I feel like I love negative comments. I feel like if you give me a negative comment, it's like sticking a firecracker up my ass. It makes me want to go even harder.” Ryan Williams |
 | “I feel like if you're following the right people that are inspiring you to be better or a positive message, or you're following something that you're not comparing yourself to constantly, I think social media could be a more positive way.” Brooklinn Khoury |
 | “I think it's important that as a brand, as a person, an athlete, you're really considering what is your messaging and just communicating something that matters.” James Ort |
 | “Our social pages are literally the windows to these guys (athletes), first and foremost. Whatever y'all do, we wanna showcase it tenfold.” Devin Dismang |
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What did you think of Storytelling / Content panel? |
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